Annie Erstling

Cathedral District Public Art & Marketing Chair
Chief Strategy Officer, Forcura

Annie Erstling is Chief Strategy Officer at Forcura, a Jacksonville-based high-growth technology company focused on simplifying health care communication. In that role, she leads strategic growth including partnerships, product innovation, marketing, and strategic planning. She has experience launching new brands, products and companies across the healthcare and technology sectors.

Formerly Senior Director of Marketing & Communications with Guidewell/Florida Blue and Director of Marketing and Product Strategy for Benefitfocus, Annie has also worked with Coca Cola, XCelerate, Grizzard Advertising and Lehman Millet. She holds an MBA from the Goizueta Business School at Emory University and a Bachelor of Arts from the University of North Carolina at Chapel Hill.

A member of the Women’s Giving Alliance, Annie was named a 2018 Jacksonville Woman of Influence by the Jacksonville Business Journal.  Outside of her passion for health innovation, she loves gardening, playing in the dirt, and traveling with her family.

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